{"id":8879,"date":"2020-07-20T18:15:45","date_gmt":"2020-07-20T16:15:45","guid":{"rendered":"http:\/\/easda.es\/wp\/?page_id=8879"},"modified":"2025-09-10T11:07:45","modified_gmt":"2025-09-10T09:07:45","slug":"erase-una-vez-un-proyecto-storytelling-la-optativa-para-disenar-contando-historias","status":"publish","type":"page","link":"https:\/\/easda.es\/?page_id=8879","title":{"rendered":"Storytelling"},"content":{"rendered":"<p>[vc_row][vc_column]<div class=\"avt_masterslider_el \" >\n\t\t<!-- MasterSlider -->\n\t\t<div id=\"P_MS6a1bec22bc063\" class=\"master-slider-parent msl ms-parent-id-52\" style=\"max-width:800px;\">\n\n\t\t\t\n\t\t\t<!-- MasterSlider Main -->\n\t\t\t<div id=\"MS6a1bec22bc063\" class=\"master-slider ms-skin-default\" >\n\t\t\t\t \t\t\t\t \n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easda.es\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/easda.es\/wp-content\/uploads\/2020\/07\/story1.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easda.es\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/easda.es\/wp-content\/uploads\/2020\/07\/story2.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easda.es\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/easda.es\/wp-content\/uploads\/2020\/07\/story3.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<!-- END MasterSlider Main -->\n\n\t\t\t \n\t\t<\/div>\n\t\t<!-- END MasterSlider -->\n\n\t\t<script>\n\t\t(function ( $ ) {\n\t\t\t\"use strict\";\n\n\t\t\t$(function () {\n\t\t\t\tvar masterslider_c063 = new MasterSlider();\n\n\t\t\t\t\/\/ slider controls\n\n\t\t\t\t\/\/ slider setup\n\t\t\t\tmasterslider_c063.setup(\"MS6a1bec22bc063\", {\n\t\t\t\t\t\twidth           : 1200,\n\t\t\t\t\t\theight          : 600,\n\t\t\t\t\t\tminHeight       : 0,\n\t\t\t\t\t\tspace           : 0,\n\t\t\t\t\t\tstart           : 1,\n\t\t\t\t\t\tgrabCursor      : true,\n\t\t\t\t\t\tswipe           : true,\n\t\t\t\t\t\tmouse           : true,\n\t\t\t\t\t\tlayout          : \"boxed\",\n\t\t\t\t\t\twheel           : false,\n\t\t\t\t\t\tautoplay        : true,\n\t\t\t\t\t\tinstantStartLayers:false,\n\t\t\t\t\t\tloop            : true,\n\t\t\t\t\t\tshuffle         : false,\n\t\t\t\t\t\tpreload         : 0,\n\t\t\t\t\t\theightLimit     : true,\n\t\t\t\t\t\tautoHeight      : false,\n\t\t\t\t\t\tsmoothHeight    : true,\n\t\t\t\t\t\tendPause        : false,\n\t\t\t\t\t\toverPause       : false,\n\t\t\t\t\t\tfillMode        : \"fill\",\n\t\t\t\t\t\tcenterControls  : true,\n\t\t\t\t\t\tstartOnAppear   : false,\n\t\t\t\t\t\tlayersMode      : \"center\",\n\t\t\t\t\t\thideLayers      : false,\n\t\t\t\t\t\tfullscreenMargin: 0,\n\t\t\t\t\t\tspeed           : 20,\n\t\t\t\t\t\tdir             : \"h\",\n\t\t\t\t\t\tparallaxMode    : 'swipe',\n\t\t\t\t\t\tview            : \"fade\"\n\t\t\t\t});\n\n\t\t\t\t\n\t\t\t\twindow.masterslider_instances = window.masterslider_instances || [];\n\t\t\t\twindow.masterslider_instances.push( masterslider_c063 );\n\t\t\t });\n\n\t\t})(jQuery);\n\t\t<\/script>\n\n<\/div>[vc_empty_space]<div class=\"qodef-section-title-holder  qodef-st-standard qodef-st-title-left qodef-st-normal-space \" >\n\t<div class=\"qodef-st-inner\">\n\t\t\t\t\t<h2 class=\"qodef-st-title\" >\n\t\t\t\tStorytelling\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space][vc_column_text]En esta asignatura pr\u00e1ctica y proyectual conectaremos el dise\u00f1o con el storytelling, integrando la narrativa dentro del proceso metodol\u00f3gico de dise\u00f1o \u2013de objetos, espacios y\/o comunicaciones\u2013 para conectar con las emociones del consumidor. Crearemos relatos estimulantes y genuinos\u00a0 donde el dise\u00f1o ser\u00e1 el gran protagonista.<\/p>\n<h5><strong>Contenidos<\/strong><\/h5>\n<ul>\n<li>Contextualizaci\u00f3n. Las historias nos aprovisionan para la vida<\/li>\n<li>Estructura, formatos y g\u00e9neros a partir del estudio de casos<\/li>\n<li>Estructura, formatos y g\u00e9neros a partir del estudio de casos<\/li>\n<li>Elementos y t\u00e9cnicas narrativas<\/li>\n<li>Aplicar la ficci\u00f3n al dise\u00f1o (Fichas de personajes- Gui\u00f3n literario- <em>Storyboard- Case study- Branded content)<\/em><\/li>\n<\/ul>\n<h5><strong>Resultados de aprendizaje<\/strong><\/h5>\n<p>Aplicar las t\u00e9cnicas narrativas del <em>storytelling<\/em> para desarrollar proyectos de dise\u00f1o memorables.<\/p>\n<ul>\n<li>Conecta con el p\u00fablico objetivo para entender sus necesidades<\/li>\n<li>Crea historias a partir del valor diferencial de un dise\u00f1o<\/li>\n<li>Aplica las t\u00e9cnicas y los recursos narrativos<\/li>\n<li>Elabora fichas de personajes, <em>storyboards<\/em> y guiones literarios<\/li>\n<li>Aporta al dise\u00f1os valor y emoci\u00f3n<\/li>\n<li>Mejora la metodolog\u00eda proyectual<\/li>\n<\/ul>\n<h5>Imparte la asignatura<\/h5>\n<p>Curso escolar 2025\/2026: Esther de las Heras<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][vc_empty_space][vc_column_text]En esta asignatura pr\u00e1ctica y proyectual conectaremos el dise\u00f1o con el storytelling, integrando la narrativa dentro del proceso metodol\u00f3gico de dise\u00f1o \u2013de objetos, espacios y\/o comunicaciones\u2013 para conectar con las emociones del consumidor. Crearemos relatos estimulantes y genuinos\u00a0 donde el [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8879","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/easda.es\/index.php?rest_route=\/wp\/v2\/pages\/8879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easda.es\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/easda.es\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/easda.es\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/easda.es\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8879"}],"version-history":[{"count":12,"href":"https:\/\/easda.es\/index.php?rest_route=\/wp\/v2\/pages\/8879\/revisions"}],"predecessor-version":[{"id":19592,"href":"https:\/\/easda.es\/index.php?rest_route=\/wp\/v2\/pages\/8879\/revisions\/19592"}],"wp:attachment":[{"href":"https:\/\/easda.es\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}